social proof / social value is the qualifying you get by being liked and acknowledge by other people in the venue, particularly in the set, or friends of the target, that basically vouges for your likability/coolness/ worthiness of knowing/ character. Often Gained by going out in groups or with friends, and approaching people in the venue even if not a target for the sake of being seen talking to people and being 'pre-proofed'. Entering a set, especially if an AMOG is there its important to be qualified by the lesser-targeted females, and the AMOG if he truly is one, and you're unable to run him off or sink his battlship.Social value can also be demonstrated/ won by if you're a professional or have a prestigious job/ car/ house / hobbies, all things that demonstrate or relate to S&R value.