Dating multiple women?

After browsing these forums for a while and doing other PUA reasearch. I've come across the idea of having relationships with multiple women at the same time. Am I the only one that finds this a little wrong? I'm not talking about the ones when you're honest about it with your women from the start but the situations I read about on here about how someone is basically not telling any of his women about anyone else? I'd put the stories of having sex with women you know have a bf as well. I wonder sometimes how those people would feel if the roles were reversed. I am missing something? Not being judgemental just something that has bugged me since I've joined this forum.

seeing other women really helps avoid the dreaded oneitis. seeing other women keeps your options open and seeing whats out there. i by no means think its right to cheat, and i have never done it. but when nothing is official with another girl i feel like i can see as many women as i want. in the past month alone ive seen 5 different girls. unfortunately the girl that i was most interested in and had plans to make it official with has lost interest in me so im still out there looking. also keep in mind that youre more than likely not the only guy that a girl is talking to....

Read this blog post:

Dating Multiple Women

seeing alot of women is fine aslong as your honest with those girls i reccommend Sperm wars and the selfish gene as books to read for help.
iv seen afew women a time, theres little moral implication if they all know whats going in

There's nothing wrong. It actually makes you more confident and cool. When you really have found your soul-mate... it only becomes easier to get her. Cool Man! Cheers.